The 7 Most Important Website Pages

Your website is an essential part of your business. Without it or with a sub-par site, you will miss out on revenue and lose potential customers. Whether you sell products, offer counseling services, or are involved in real estate, your website needs to tell a compelling story of who you are, how you help visitors, what you have to offer, and how people can reach you. This online welcome gives people peace of mind. Following are 7 of the most important pages you should have on your website to achieve this.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions. ― Jay Baer

 

Your website is an essential part of your business. Without it or with a sub-par site, you will miss out on revenue and lose potential customers. Whether you sell products, offer counseling services, or are involved in real estate, your website needs to tell a compelling story of who you are, how you help visitors, what you have to offer, and how people can reach you. This online welcome gives people peace of mind. Following are 7 of the most important pages you should have on your website to achieve this.

1. Homepage

Your homepage is the most important page on your site because it’s the first thing people see when they visit your site. It’s your chance to make a good first impression and give people an idea of what your site is all about.

Your homepage should be well-designed and easy to navigate. It should give people an idea of what they can expect to find on your site, and it should be updated regularly with new content. If you want people to stick around and explore your site, then you need to make sure your homepage is up to par. Take some time to optimize your homepage and make sure it’s the best it can be.

2. Testimonials

As a business owner, you may be wondering why social proof is essential. After all, you have a great product or service, and you’re confident in your ability to deliver. So, what does social proof have to do with it? Simply put, social proof is essential because it helps to build trust with potential customers. It’s a way of showing that others have used your product or service and been happy with the results.

There are many different forms of social proof, but some of the most common include testimonials, reviews, and case studies. Each of these can be highly effective in building trust and convincing potential customers to give your product or service a try.

If you’re not already using social proof to market your business, now is the time to start. Incorporate it into your website, social media, and other marketing materials. When potential customers see that others have had success with your business, they’ll be more likely to take the plunge themselves.

3. About Page

The page where you get to tell your story, and it’s important to make sure that your story is one that people will want to hear.

Your about page is the perfect place to talk about your passion for your business and to share your story with the world. People want to know who you are and what you’re all about. Telling your story on your about page is a great way to connect with your audience and to let them know what makes you unique. When you’re telling your story, it’s important to be genuine and to be yourself. Don’t try to be someone you’re not; don’t be afraid to share your vulnerabilities. People want to know that you’re real and that you’re just like them. Your about page is an opportunity to connect with your audience on a personal level, and to let them know what you’re all about. Make sure that you take the time to craft a story that is truly reflective of who you are, and what you’re passionate about.

4. Blog

If you’re a business owner, you know that fresh content is essential to keeping your website relevant and engaging for visitors. But what you may not realize is that fresh content is also essential for keeping your SEO ranking high. Here’s why: Google loves fresh content. When you publish new content, it signals to Google that your website is active and up-to-date. This helps your website rank higher in search results.

Fresh Content

Fresh content keeps visitors coming back. If you have a blog, and you regularly publish new articles, your readers will keep coming back for more. This not only helps to increase your website traffic, it helps to build brand loyalty.Fresh content gives you an edge over your competition. If you’re consistently publishing new, relevant content, you’ll be ahead of the game when it comes to search engine rankings. And since most people don’t bother with fresh content, this gives you a big advantage. So, there you have it. If you want to improve your SEO ranking and keep your visitors engaged, make sure to publish fresh content on a regular basis

5. Portfolio

A portfolio is a collection of a person’s work, usually in the form of images or websites. It is used to showcase a person’s skills and abilities and is often used in the creative industries as a way of demonstrating creative flair and talent. A portfolio is an important tool for any creative professional, allowing them to showcase their work to potential clients or employers. It is a way of marketing oneself and can be a valuable asset in securing work. A well-presented portfolio can make a huge difference in the way a creative professional is perceived and can be the difference between getting work and being overlooked. It is, therefore essential to put time and effort into creating a strong portfolio that accurately reflects one’s skills and abilities.

6. FAQ

In order to provide your readers with the best possible experience, it is important to anticipate questions they may have and provide answers in a clear and concise manner. An FAQ, or Frequently Asked Questions page is a great way to do this. An FAQ page can help reduce the number of customer service inquiries you receive, as well as help to direct readers to the information they need.

In order to create an effective FAQ page, start by brainstorming a list of questions your readers may have. Once you have a good list of questions, start providing brief, clear answers. If you have a lot of information to cover, you may want to consider breaking your FAQ page into sections. For example, you could create a section for general questions, a section for questions about your product or service, and a section for questions about your company. If you have a lot of questions, you may want to consider creating a searchable FAQ page. This will allow readers to quickly find the answers they need.

No matter how you format your FAQ page, remember to keep your answers clear and concise. If a reader can’t find the answer to their question, they are likely to give up and move on.

7. Contact Page

What’s the point of having a website if people can’t get in touch with you? There are a few things you can do to make sure your contact page is as effective as possible:

Make sure your contact information is prominently displayed and easy to find. That means putting it in a place where people will see it right away, such as the top of the page or in the sidebar.

Make it easy for people to contact you by providing a form they can fill out or a link to your email address.
Consider adding a map to your contact page so people can find your physical location. This is especially important if you have a brick-and-mortar business.

If you have multiple ways for people to contact you (phone, email, social media, etc.), make sure they’re all listed on your contact page.

Don’t forget to test your contact page regularly to make sure everything is working properly.

There’s nothing worse than losing a potential customer because your contact page wasn’t working right. By following these tips, you can make sure your contact page is verifying some numbers, and I’ll get them to you on Monday

8. Resources

One of the most important things that you can do as a business owner is to offer value-added resources to your customers and clients. By doing this, you are able to show them that you are more than just a company that is trying to sell them something. You are showing them that you are a resource that can help them solve their problems.

There are many different ways that you can offer value-added resources. One way is to create blog posts that provide helpful information. This is a great way to show your customers and clients that you are an expert in your field and that you are willing to share your knowledge with them.

Another way to offer value-added resources is to create downloadable resources that your customers and clients can use. This could be anything from templates to eBooks. By offering these resources, you are again showing that you are a valuable resource that can help them solve their problems.

The bottom line is that offering value-added resources is a great way to show your customers and clients that you are more than just a company that is trying to sell them something. You are a valuable resource that can help them solve their problems. So, if you are not already doing so, make sure to start offering value-added.

Your Content Needs to Be Well Written

Your website is often the first impression potential customers get of your business. Therefore, your website content must be well-written and engaging. Great website content can help you attract and retain customers. It can also improve your search engine rankings and make it easier for people to find your site.

Your Website Needs to Be Well Organized and Up to Date

Your website content should be well-organized and easy to navigate. It should also be updated regularly to ensure that it’s providing accurate information.
Investing in high-quality website content can pay off in a number of ways. It can help you build trust with your audience and establish your business as an authority in your industry. If you’re not sure where to start, contact Divine Articles. We can help you create compelling content for your website.

“It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III